Elon Musk, the billionaire entrepreneur and CEO of Tesla and SpaceX, has hinted at his interest in acquiring toy and entertainment giant Hasbro, seemingly motivated by gaining control over the iconic tabletop role-playing game Dungeons & Dragons (D&D).

The comments came during a social media interaction where Musk engaged with fans about his love for gaming and storytelling. Musk, known for his unpredictable moves in the business world, suggested that Dungeons & Dragons, owned by Hasbro through its Wizards of the Coast subsidiary, could benefit from modernization and digital expansion. “D&D is a cultural cornerstone,” Musk tweeted. “Imagine the possibilities of bringing it fully into the digital age, with AI-driven storytelling and immersive virtual worlds.”

The idea sparked widespread discussion online, with fans of the game expressing both excitement and concern. Some enthusiasts embraced the potential for innovation Musk could bring to the brand, envisioning high-tech gaming enhancements that could revolutionize the classic tabletop experience. Others voiced apprehension about how such a move might impact the game’s traditional charm and community-driven spirit. Industry analysts have also weighed in, debating the feasibility of such a purchase. Hasbro, valued at over $10 billion, would represent a significant investment even for Musk, whose ventures typically center around technology and innovation rather than entertainment. However, Musk’s history of high-profile acquisitions, such as his controversial purchase of Twitter, suggests he is not one to shy away from bold moves. While Musk has not confirmed any concrete plans to acquire Hasbro, his comments align with a broader trend of tech moguls expanding into the entertainment and gaming industries. If Musk were to follow through, it could mark a transformative moment for Dungeons & Dragons, a franchise already enjoying a resurgence in popularity thanks to shows like Stranger Things and the recent Dungeons & Dragons: Honor Among Thieves movie.