KARACHI: K-Electric launched ‘KE Star Rewards’ initiative to provide multiple discounts to customers who make on-time bill payments.

Initiative is aimed at easing economic strain on customers through an easy-to-use redeemable rewards programme. “Amid current economic conditions, citizens are seeking more opportunities to save on their expenses and manage utilities. In such times, any relief, or incentive, can provide much-needed relaxation and help bridge gap between customers and utility providers,” as per statement by K-Electric.

According to utility company, ‘KE Star Rewards’ programme will reward ‘Star Customers’ by offering variety of discounts for making timely and full bill payments every month. “Programme is designed to keep in view various needs and essentials for today’s customer. From lifestyle to healthcare, food and entertainment, programme covers rounded aspects of customer’s day to day life and has something for everyone,” it added. K-Electric spokesperson Ovais Munshi said that utility company has become first in power sector to launch loyalty programme to connect with customers. “Our initiative is embedded in philosophy of empowering our customers and encouraging culture of regular and timely bill payment.

Available offers will encourage them to maintain track of bill payments and gain more value through access to discounted healthcare, fitness and even travel,” he added. Munshi resolved to come up with new opportunities to engage K-Electric customers and deepen their relationship with them.