Girl group member brand reputation rankings for this month have been revealed by Korean Business Research Institute, Soompi reported on August 21. Blackpink’s Jennie was at top of list with a brand reputation index of 5,141,766 for August, increasing her score by 43.80 percent since July.

Her top-ranking phrases included Pink Venom, YouTube and global tour. With a brand reputation index of 4,574,344 Girls’ Generation’s YoonA took second place in ranking. Meanwhile, with a brand reputation index of 4,096,329, NewJeans’ Minji jumped to third position in list. With a total score of 3,972,697 Oh, My Girl’s Mimi held onto fourth position for August, while Girls’ Generation’s Taeyeon maintained its position in top five places with a brand reputation index of 3,901,642. Rankings were calculated using big data gathered between July 21 and August 21.

Institution announced ranking after analysis of 579 girl groups and singers on basis of media coverage, customer interaction, communication and community awareness indexes.

Published in The Daily National Courier, August, 22 2022

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