After a few days of becoming Miss Universe Pakistan Erica Robin is leaving for the Philippines.

But here is the catch her departure is not linked with any odd purpose but she is working with the Philippine government to attract Muslim travelers from around the world. Halal tourism is a type of tourism that caters to the needs of Muslim travelers.

This includes providing food and accommodation that is halal (permissible under Islamic law), as well as offering activities and attractions that are respectful of Islamic values and culture. The Philippines is a popular tourist destination known for its stunning beaches, beautiful scenery, and friendly people.

However, it has not traditionally been seen as a Muslim-friendly destination. Miss Robin's visit is an opportunity to showcase the Philippines' halal tourism offerings to the world. She is meeting with government officials, tourism operators, and community leaders to discuss ways to make the country more attractive to Muslim travelers.

Miss Robin is also using her platform to raise awareness of the importance of halal tourism. She believes that halal tourism can help to promote understanding and tolerance between different cultures. She is also joined by Miss Universe Bahrain, Lujane Yacoub, who also shares the vision of promoting the Philippines as a Muslim-friendly destination. Together, they embody the spirit of international cooperation and cultural exchange. Miss Robin's visit to the Philippines is a significant step forward for halal tourism in the country.

It is a sign that the Philippines is committed to becoming a more inclusive and welcoming destination for all travelers.

Published in The Daily National Courier, October, 02 2023

Like Business on Facebook, follow @DailyNCourier on Twitter to stay informed and join in the conversation.