BERLIN: Pakistan has made a stunning impression at the world’s leading travel trade show, ITB Berlin 2025, with its vibrant pavilion showcasing the country’s breathtaking natural beauty, rich cultural heritage, and warm hospitality.

The Pakistan Pavilion was inaugurated by Ambassador of Pakistan to Germany, Sajid Mehmood, who highlighted the country’s diverse tourism potential, ranging from the majestic Himalayas to the pristine beaches of the Arabian Sea. Pakistan’s participation in ITB Berlin 2025 aims to promote the country’s tourism industry, which offers a unique blend of adventure, culture, and natural beauty. 

From trekking and mountaineering to cultural heritage tours and beach vacations, Pakistan has something to offer for every kind of traveler. The Pakistan Pavilion features stunning visuals and informative displays showcasing the country’s iconic destinations, including the ancient Indus Valley Civilization, the majestic Hunza Valley, and the vibrant city of Lahore. Ambassador Sajid Mehmood emphasized the importance of people-to-people contacts in promoting tourism and fostering greater understanding between nations. He invited visitors to experience Pakistan’s legendary hospitality and discover the country’s hidden treasures.  The Pakistan Pavilion has attracted a large number of visitors, who have shown keen interest in learning more about Pakistan’s tourism potential.

The pavilion has also featured traditional Pakistani cuisine, music, and handicrafts, providing a glimpse into the country’s rich cultural heritage. ITB Berlin 2025 will conclude on March 6, 2025. The Pakistan Pavilion is located in Hall 7.2b, Stand 103.