KARACHI: A special historical gallery-cum-museum has been set up at Hamdard Matab Arambagh, dedicated to Rooh Afza’s unique journey spanning over a century and rich cultural heritage it shares with subcontinent. Gallery was unveiled yesterday at Hamdard Matab Aram Bagh hosted by Hamdard Pakistan. Sadia Rashid Chief Mutawallia along with senior-most member of Hamdard serving organisation for over 70 years, Hakim Mohammad Hameed graced as chief guests.

While sharing an interesting fact about Rooh Afza’s history, Sadia Rashid informed gathering that Shaheed Hakim Mohammed Said expressed happiness with first 12 bottles he sold. “From such a humble beginning, Rooh Afza now is a leading export brand, reaching consumers of more than 36 countries,” she said.

Museum encompasses Rooh Afza’s evolution from a refreshing drink to provide relief during heatwaves to an iconic brand representing Pakistan on world stage. Along with its remarkable contributions to country; such as creating history by becoming first Pakistan-made official drink in many international sporting events held in Pakistan in 80s.

There are around 100 pictures of Rooh Afza, including old advertisements and interesting facts about origin of Rooh Afza’s name, its flavor, aroma and socio-religious roots.

Visitors marvelled this presentation in a range of styles and mediums from classic to contemporary and from artwork to large-sized bottle with a large iconic golden crown cap.

Later Sadia Rashid along with Director Clinical Research at Hamdard Labs, Prof. Dr. Hakim Abdul Hannan, M.D and CEO Fatema Munir Ahmed and Chief Operating Officer Dr. Arshad Saleem cut cake.