Minister initiates push for E-commerce growth with in-house briefing
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ISLAMABAD: Minister for Commerce Jam Kamal Khan convened an in-house briefing to address burgeoning potential of E-commerce, emphasising its elevation and soliciting proposals for mass awareness.
Acknowledging its significant potential, particularly at village level, he applauded increasing adoption of E-commerce among rural communities, said press release issued here.
During session, discussions also focused on facilitating cross-border exporters, encouraging freelancers, ensuring financial inclusion and digital payments and enhancing global connectivity. Challenges facing E-commerce sector were thoroughly examined.
As way forward, strategies were outlined, including training of masses on digital tools to support E-exporters, establishing linkages with international payment gateways and online marketplaces and exploring digital trade agreements to bolster E-commerce exporters.
Additionally, integration of Artificial Intelligence in E-commerce operations was deliberated to enhance efficiency and competitiveness.
Discussions underscored government’s commitment to fostering conducive environment for E-commerce growth, leveraging digital technologies to drive economic prosperity and global connectivity.
Published in The Daily National Courier, March, 29 2024
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