Karachi: Gillette Pakistan today announced Pakistan National Cricket Team’s superstar and sensational bowler, Naseem Shah, as its newest brand ambassador along with campaign launch of the first locally produced razor, Blue 3 Flexi, at a private event held at its Head Office in Karachi. Consistent with the program values, Naseem Shah was onboarded not only for his sporting accomplishments, but also for his grit on overcoming barriers in his life. He is as much a champion in his personal life as he is on the pitch.

As per the partnership, the athlete will be fully integrated into Gillette brand programs and will be leveraged through multi-faceted marketing initiatives, including broadcast advertising, consumer promotions and point of sale materials in support of what will be Gillette's most sought-after razor, making this the largest current sports marketing initiative for the brand in Pakistan.

Published in The Daily National Courier, February, 09 2023

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