Rihanna to return to stage for Super Bowl halftime show
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Superstar Rihanna will return to stage for Super Bowl halftime show in February, Apple Music main sponsor of event, which draws massive audiences each year announced. “IT S ON.
@rihanna will take stage for first ever Apple Music Super Bowl Halftime Show on 2.12.23,” Apple Music said in a tweet featuring a photo of “Umbrella” and “Diamonds” singer’s raised hand holding a football. Rihanna (34) and NFL also tweeted same image. Barbadian-born Robyn Rihanna Fenty has in recent years put music aside, at least publicly to focus on her cosmetics brand Fenty Beauty.
Entertainment and fashion mogul’s Super Bowl performance will follow an impeccably choreographed 2022 halftime show that featured rap legends including Dr. Dre, Snoop Dog and Eminem. 2021 halftime show featured Canadian artist The Weeknd, while Jennifer Lopez and Shakira performed the year before. Halftime show has since 2019 been produced by Roc Nation, founded by New York rapper-turned-businessman Jay-Z.
Apple Music announced in September that it would be main sponsor of event, ousting Pepsi and reportedly paying $ 50 million for privilege. 2022 Super Bowl in which Los Angeles Rams defeated Cincinnati Bengals drew an average of 112.3 million viewers on television and streaming, according to NBC Sports.
Published in The Daily National Courier, September, 27 2022
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