KARACHI: Collaborative efforts of Salt Manufacturers Association of Pakistan (SMAP) and Trade Development Authority of Pakistan (TDAP) have resulted in ground-breaking opportunity for emerging Pakistani salt exporters. Seminar held at FTC Building, signifies historic moment, showcasing strategic alliance’s success in expanding global visibility of Pakistan’s salt industry.

This strategic partnership aims to empower nascent exporters by leveraging vast reach and consumer base of leading e-commerce platforms including Amazon and Daraz. As Qasim Yaqoob Paracha, President of Salt Manufacturers Association of Pakistan affirmed, “This collaboration creates unprecedented opportunities for our salt exporters to engage with global audience, marking transformative phase for our industry.”

Esteemed members, both seasoned and new have demonstrated profound engagement in this seminar. Notable Figures including Naeem Manzoor and Adil Mukhtar from TDAP have actively participated, joined by representatives from diverse sectors who have displayed notable enthusiasm for event.

These globally recognised online marketplaces provide an exclusive avenue for Pakistani salt exporters to engage with international buyers, thereby amplifying their market presence on global scale.

Advantages for salt exporters are manifold. Integration with these e-commerce platforms offers entry to worldwide audience, facilitating promotion and sale of their products on an international platform. Streamlined process of online transactions and secure payment gateways ensures seamless experience, fostering trust and credibility for both exporters and buyers.

Key focus during seminar was consequential impact on salt exporters and, consequently, overall economic benefit for Pakistan. Listing Pakistani salt products on these prominent e-commerce platforms promises substantial economic gains through increased export revenue, foreign exchange earnings and enhanced promotion of country’s image as reliable and high-quality salt producer.

Seminar between SMAP and TDAP as emphasised by Qasim Yaqoob laid groundwork for transformative journey for salt exporters in Pakistan.

Published in The Daily National Courier, March, 11 2024

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